Twitter is one hot topic in the recent times. Everywhere people  (and organizations) are trying out twitter. I started twittering a few months back and I caught some really good friends. I started using twitter as a forum. That is when I decided that I should create a twitter account for CI. It has been quite a few months and I should say that I have got a set of decent followers (No. I did not use any ‘Increase your Follower’ count software).

So what is Twitter?

I would say that Twitter is a personalized RSS feed where people and organizations can publish information for others to pick up. It is another source of traffic for your website or blog. You don’t have to know the person you follow or the person who follows you. You follow people because their content is relevant to you.

Does it really benefit you?

As a starter, it definitely does send traffic to your website and blog. Beyond that I have been able to understand a prospective client. Use it a forum and you do get relevant answers from not just your followers but other people too. We are trying to improve our product customer management. Companies like ComScore, Comcast, Southwest Airlines, Network Solutions and Verizon are all companies that use Twitter to improve their customer and reputation management.

Check us out on Twitter

~ Ramya

Follow me on Twitter